Style vs. Substance

Today on "The View", Michelle Malkin was on talking about her new book "Media Matters for America." It's a controversial book that the media is in an uproar about. But it's not what she said on The View that is the subject of this blog, it's HOW she said it.

She came on the show ready for a fight. Her body language and her delivery were a dead giveaway that she was insecure and defensive about her message. She spit out her answers in such an angry manner that you didn't want to hear what she had to say. She came across as...how shall I put this delicately....an unlikable person.

Here's the lesson: when delivering a potentially controversial message, try to come across as non threatening as possible. Smile. Crack jokes. Get your hosts on your side. Make yourself so likeable that it's easy for people to hear what you have to say. Get them on your side.

Ms. Malkin knew she had her work cut out for her and decided to be defensive and angry she even before she sat down on that coach. It didn't work. She lost credibility. She just plain lost it.